Gothic fashion

Gothic fashion is a largely underground and alternative fashion movement, though some mainstream exposure has happened since the late 1990s.

The colour black
Gothic and other dark alternative fashion is often recognised and largely depended on by the colour black, which is also mainly the colour of mourning and depression.

Red
Red is the colour of blood and is the widely recognised color for the Devil and/or Satanism.

Purple
Darker shades of purple are frequently used in gothic style to offset the usually-added black and make the outfit well-rounded color-wise and still have the dark neccessities of traditional goth.

Pastel Goth
Pastel Goths, otherwise known as "Lolitas", "Gothic Lolitas", "Creepy Kawaii Fashion", and "Babydoll Aesthetic" is a style greatly inspired by gothic lace dresses and spikes, but with a bigger focus on pastel colors for a babydoll-themed look.

Steampunk versus Victorian Goth
Traditional goth, as in the modernly recognized type of goth, is made up of only or mostly black clothing, alternative baggy T-shirts, dark, robot-themed or fake blood inspired makeup. These modern goth types can go by many labels, such as "Steampunk", "Nu-Goth", "Mallgoth", etc, while "Victorian" style is much less loose of a term and is closer to fancy Victorian fashion, but with a large focus on black, as well as red or purple jewels.

The Addams Family
The Addams Family was a popular TV show that followed the lives of a mysterious family, the Addams, who are generally creepy and strange. They mainly dress in gothic fashion, usually only black, and they have deathly pale skin. Gothic fashion nowadays is still inspired by the looks seen on the titular family.

Vampires
Vampires, being creatures who only dress in black and red in folklore, are widely associated with goth fashion and many goths describe their style as being inspired by vampires. Goth styles have even been referred to as "vampire fashion" and the term "vampire wannabe" is a nasty word used to refer to goths.

Cybergoth
Cybergoth style is a combination between psychedelic, almost robotic, fashion styles and the typical gothic styles. This style is more "modern" and is otherwise known as cyberpunk.

Marilyn Manson
Marilyn Manson is considered one of the most popular goth musicians of all time, due to his creepy clothing, visuals, and makeup. His music is frequently described as metal or gothic, and his fashion style is similarly described as gothic as well, and many goths have said they are inspired by his work.